2018年10月10日
Why megabrands come
Avid skateboarders like Roy Tertman wear out their shoes every few weeks. To save time shopping, Tertman would order a bunch of pairs online and return those that didn’t fit. He discovered that 35% percent of all shoes purchased online are returned, causing a big pain point for retailers.
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“That’s how the idea came to put the foot in the shoe virtually by creating a 3D model from the customer’s smartphone photo,” says Tertman, an Israeli serial entrepreneur.
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His Tel Aviv startup, Fitfully, aims to mimic the instore try-on experience, using fancy algorithmic footwork to pinpoint an individual shopper’s size for each type of shoe.
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A strategic partnership with Adidas has given Fitfully valuable data and feedback to prepare its white-label shoe-shopping app for launch in 2019. Funding has also come from European and Asian angel investors.
